Interesting observations, Frank.
So here's another tidbit to consider, relating to the relative popularity/efficacy of information sources: The AOS has tens of thousands of members (certainly fewer than a while back) and they all get the magazine.
For several years, I ran monthly ads in the magazine, offering a discount for using a particular code. That code was never used. I discontinued the adds a while ago.
Last year, the AOS came up with the AOS Marketplace that, by subscribing as a partner, is a form of online advertising, allows the issuance of a coupon code, the offer of $30 off a $100 purchase if you subscribe for 2 years, and participation in the "Dealwire" email campaign to offer specials to AOS members.
In one year of participation, 43 orders utilized the discount code, 20 individuals used the $30-off voucher on orders averaging $215, and each of my four Dealwire offerings netted more than an average month's sales in one or two days.
So here's another tidbit to consider, relating to the relative popularity/efficacy of information sources: The AOS has tens of thousands of members (certainly fewer than a while back) and they all get the magazine.
For several years, I ran monthly ads in the magazine, offering a discount for using a particular code. That code was never used. I discontinued the adds a while ago.
Last year, the AOS came up with the AOS Marketplace that, by subscribing as a partner, is a form of online advertising, allows the issuance of a coupon code, the offer of $30 off a $100 purchase if you subscribe for 2 years, and participation in the "Dealwire" email campaign to offer specials to AOS members.
In one year of participation, 43 orders utilized the discount code, 20 individuals used the $30-off voucher on orders averaging $215, and each of my four Dealwire offerings netted more than an average month's sales in one or two days.