Those huge rectangular outdoor floodlights will probably need to be wired. I don't have a lot of information about them. I do know someone who will be using them as supplemental lighting in her greenhouse this winter. My best guess is that she will install at least two of them at 50 watts each. I don't know whether she will install cool white, warm white or a blend of the two. They are super bright floodlights and might not be practical for indoor use unless you plan on growing medical marijuana. :rollhappy:
Regarding the placement of several PAR38 bulbs...first of all, I don't grow Paphs, so I don't know their light requirements. I mainly grow Neofinetia falcata and Phalaenopsis. Neos require fairly high light. Phals take less. For a 4' x 2' shelf, if growing Neos -- and Neos are short, I would probably try using 4 or 5 of those 5000K 40° beam angle 18 watt bulbs (they are not 40 watt as you stated) at a distance of about 21 inches above the tops of my Neo plants. I'd probably grow my Phals at a distance of 24 inches under the same set of bulbs. Any less than 2 feet might be too close for the Phals, depending on the variety.
I'm sorry I can't be any more precise than that. You kind of have to experiment and watch your plants closely until you get to know the light bulbs better. Four of those bulbs will put out a total of 4400 lumens, but most of those lumens will be focused down onto your growing area. LEDs like this waste/scatter a lot less light than what T5 tubes waste even with reflectors. If you need more light, add another bulb or decrease the distance between your plants and the lights. If you need less light, remove a bulb, or keep the number of light bulbs the same and simply increase the distance between your plants and the lights a few more inches. It's all about trial and hopefully not too much error. Watch your plants closely for signs of bleaching or stretching and adjust accordingly.
Personally I much prefer the LEDs over T5s. I've had superb results with great healthy growth, great leaf color, and great blooming. Currently I am growing and blooming a couple of small Phals (both are schilleriana hybrids) with each plant having its own led light bulb, a 25° beam angle 17 watt 4100K TCP LED PAR38. I'm getting great results with the distance between the face of the lamps and the tops of the leaves being right at 29 inches. I can put that much distance between the lamps and the plant tops because of the narrow 25° beam angle of the light bulbs I am using. You will need to keep those 18 watt 5000K 40° beam angle bulbs a little bit closer to your plants than this because of the wider beam angle.
Other bulbs to consider are these pink/blue LED bulbs made specifically for plants. I can't really give any advice on how to use them since I haven't ever actually used any of them, but I'm quite sure they'd effectively grow plants:
http://www.amazon.com/dp/B00LJVLSLY/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=371UVBJLQCN9N&coliid=IGOHEKAM0811K&psc=1
For this next link, check out the 12 watt, the 20 watt and the 35 watt versions. The 12 watt version is similar to the one shown above. The 35 watt version looks amazingly powerful and would probably need to be mounted three feet (or maybe more) above the tops of your plants. It's a spotlight so the circle of light it gives will be intense but won't be very big around. The 20 watter might be a more practical alternative to those big floodlights I mentioned at the top of this post since this one is already wired and comes with a plug. I'd avoid the 5 watt, the 10 watt and the 45 watt versions.
http://www.amazon.com/dp/B00RFFV4XK/ref=wl_it_dp_o_pC_S_ttl?_encoding=UTF8&colid=371UVBJLQCN9N&coliid=IQ1LG3DPH237O&psc=1
This next one is a warm color (golden-ish) self-ballasted 23 watt HID bulb, but it emits some blue rays in there as well. It could be useful, but it will put out much more heat than an LED:
http://www.amazon.com/GE-76226-ConstantColor-Self-Ballasted-CMHI23P38WFL/dp/B004283UEO/ref=pd_sim_sbs_60_1?ie=UTF8&refRID=126Y2D1M3SN1G2AJPTDW
Here's another LED made specifically for plants, but it's white and not pink and blue. It's a bit pricey for what it is. I don't know what the beam angle is nor how well it really works. If going for a bulb made specifically for plants, I'd probably choose from the others shown above.
http://www.amazon.com/dp/B00I38DZS0/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=371UVBJLQCN9N&coliid=I356VHOD1CPMR9
Finally, here are the sockets I use:
http://www.lowes.com/pd_197724-47842-17308-000___?productId=1229537&pl=1&Ntt=track+lighting+head#BVRRWidgetID
Here are the tracks:
http://www.lowes.com/pd_169664-47842-14905-001_1z0vgceZ1z101l4__?productId=1217985&pl=1
http://www.lowes.com/pd_232833-47842-175004-002_1z0vgceZ1z101l4__?productId=1235927&pl=1
Here's the adapter which plugs into one end of the track and provides you with a cord and a power plug:
http://www.lowes.com/ProductDisplay?partNumber=232976-47842-105026-002&langId=-1&storeId=10151&productId=1207739&catalogId=10051&cmRelshp=req&rel=nofollow&cId=PDIO1