Parvi, I couldn't agree more. Times have indeed changed. As a marketer and psych grad, I have been watching this thread closely, out of pure interest in other people's perspectives and for research about my/our own society.
To be honest, less technical terms, articles and programs should be given for those who might have an interest. Anyone slightly interested in a hobby would be turned off by extreme technical language. What I have personally seen is that too many societies and publications focus exclusively on technical and hard to read content for those new to orchids who are just trying to get their bearings.
I'm totally not against a pro magazine in the slightest. There are niches for them, but niches tend to be not profitable and have a small audience which the AOS needs to address in my humble opinion. Local societies need to be aware of this as well and cater to those less interested in scientific jargon and appeal to those who just want to grow and bloom their beloved orchids.
There is a time and place for all, but as a marketer at heart, priorities should be set and companies recognize the changing times. If we do not (local societies, other organizations/publications) will quickly become obsolete.
Just as a reference point, what do each of you think the basic demographic of your society is? Male/Female, average age, etc... Most society video footage/pics/experience I have seen thus far are people 40/50'ish and above. Perhaps it is an economic/age issue, but that isn't what I have seen from participating on many forums.
My apologies for the extremely long post and I truly hope I have not offended anyone for their thoughts or opinions as I truly respect them all! This is only my psych/marketing background coming into play with the observations I have seen here and on other forums, in societies and the extent of current marketing strategies available to us all at no cost which my research doesn't yield much at this point.
Paul McMahon
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