I finally read this thread, and you guys are doing a lot of typing and not remembering the basics. If your think $40 is too much for a sanderianum hybrid, DON'T BUY IT. But
it is the seller's right to set their own price, and for the vast majority of us, the price we set is based on what we need, our costs plus our need to have something left beyond paying the gas bill. Most of us are just trying to get by, not make a killing. As a hobby seller I resent the implication that there is something wrong with us if we feel that a plant is worth more than what you deem it to be worth. (
though I do know you don't mean this specifically at me, or anything directly personal about it, you have been a good customer of mine, and I too have bought some of your plants)
About production costs, think about it, you are in Seattle, your climate is mild, you don't have to put out much for heat, and just as important, most years you don't have to spend much on cooling, especially if you are near the coast. Here in Chicago area 4 to 5 months a year we are heating, and 3 or 4 months we are laying out a lot of $$ on cooling. When we are hot, we are also humid, evaporative cooling is not very efficient here, so extra capacity or alternate methods need to be used. Cost is very subject to local conditions.
Another separate note, if you base your business model relies on blooming the majority of seedlings of a multifloral hybrid from flask in 5 years or less, you are definitely going to loose money. In my experience, a small percentage of the seedlings will bloom quickly, maybe a couple, seldom more than a half dozen. The vast majority will bloom one or two years following the first, then finally the last 25% will straggle in, sometimes many years later, before they bloom. As a salesman, because the first might have bloomed only 3 or 5 years from flasks, we'll tell the customers "Oh yeah, it will take the about 5 years to bloom" or what ever number adjusting for the age of the seedling you are trying to sell. Reality is another matter. The only people who will say I am wrong on this are ones who have not actually raised a block of 100 or so plants from a single cross. One's and two's of a cross are not a good survey.
Right now I am sitting on about 150 Paph sanderianums from 5 different seed pods. The first couple of these bloomed only 6 years from flask, those were either sold at a fair price or set aside for future breeding. Not bad for a species. The plants I am trying to sell now are all near blooming size, 16 inch to 30 inch leaf spans, all single growths and all are between 7 and 9 years from flask. In my mind, a fair price for these plants would be in the $150 to $200 range, because of their age and size as all are in 4 x 4 x 5 inch pots which is 4 pots per square foot of shelf space. At $150 the 7 year old plants would be returning $21.43 per year and the 9 year old plants would be yeilding $ $16.67 per year. I don't think this is unreasonable or unfair given my costs. In reality I am experiencing resistance at $175 for "in bud" plants and resistance to $125 for blooming size seedlings. I am also sitting on a half dozen previously bloomed plants that I don't need for my purposes. I have been tossing more of the less than perfect of them, and the less than 'great' of the previously bloomed plants on the compost heap, rather than continue to give up bench space for them. So we have a situation where I need to get what I am asking, and the customers are not buying at the rate I had hoped for when I decided to bring a block of seedlings to bloom, rather than sell them off at the 6 inch leaf span size. It is not surprising so many orchid companies have gone under, and there will be more failures in the next couple years. Fortunately I don't have to rely on orchids to pay the mortgage, but if I did, I would have gone under in 2008. Depending on how pressed for space I get, I might have to have a 'fire sale' and dump some portion of them at a loss, or I will just resign myself to selling half a dozen a year for the next 20 years.