When a plant absorbs a negatively-charged nitrate ion, it must secrete another negative ion to compensate. Ammonium ion absorption (+) results in a positive ion secretion.
The untreated rockwool has a high pH, indicating the presence of excessive negative ions. If the plant must secrete negative ions, the substrate chemistry will “fight against it” as the plant is trying to add to the negative ion concentration, and nature “hates” imbalances. That resistance can stifle the natural processes within the plant, potentially causing issues. If, on the other hand, the plant, due to it being fed with positively-charged ammonium ions, must emit positive ions to compensate, the substrate will favor the absorption, supporting the plant’s efforts.